Lana Swartz

Lana Swartz

I am an associate professor of Media Studies and Shannon Mid-career Fellow at the University of Virginia, where I run the Digital Cultures and Economies lab.

My book New Money: How Payment Became Social Media was released from Yale University Press in 2020. It was named #12 on its list of "greatest tech books of all time" by The Verge.

I am currently writing a book on scams, which is really about fintech, Florida, and the future. With Maximilian Brichta, I'm editing a book that will mark the first 20 years of cryptocurrency, titled Shitcoins (under contract with MIT Press).

My work has been featured by Atlantic, BBC, NPR, New York Times, New Yorker, PBS, TANK, and Wall Street Journal. I have been invited to speak to academic, policy, and popular audiences at venues ranging from MoMA to central banks.

During Spring 2026, I am a Fellow at the Edinburgh Futures Institute. In the 2026–27 academic year, I will be a Fellow at the Center for Advanced Studies in the Behavioral Sciences at Stanford.

I received a PhD from the Annenberg School for Communication and Journalism at USC and an SM in Comparative Media Studies from the Massachusetts Institute of Technology.

Selected Publications

books

  • Lana Swartz. New Money: How Payment Became Social Media. Yale University Press, 2020.

  • Bill Maurer and Lana Swartz, eds. Paid: Tales of Dongles, Checks, and Other Money Stuff. MIT Press, 2017.

in progress & in press

  • Lana Swartz, Harry Hudome, and Maximilian Brichta. “‘I’m a small business owner therefore I’m also a content creator’: New forms of labor and the platformization of the small business.”

  • Lana Swartz. “Dirty Money.” In Focus: Dirty Media. Journal of Cinema and Media Studies.

  • Lana Swartz. “Social Media’s Scam Era.” Social Media + Society (10th anniversary issue).

2026

2025

  • Lana Swartz and Alice Marwick. “Meta must rein in scammers or face consequences.” The Verge.

  • Lana Swartz, Alice Marwick, and Kate Larson. ScamGPT: AI and the Automation of Fraud. Data & Society.

  • Lana Swartz. “Social Media and the Changing Infrastructures of Money.” In The Cambridge Global Companion to Financial Infrastructure. Cambridge University Press.

  • Ann Brody, Jenn Mentanko, Peter Chow-White, and Lana Swartz. “Web3 and Communication.” Oxford Bibliographies.

2024

2023

2022

2021

2020

2019

2018

2017

  • Taylor Nelms, Bill Maurer, Lana Swartz, and Scott Mainwaring. “Social Payments: Innovation, Trust, Bitcoin, and the Sharing Economy.” Theory, Culture and Society 35 (3): 13–33.

  • Lana Swartz. “Blockchain Dreams.” In Another Economy is Possible. Polity Press.

  • Lana Swartz. “Cards.” In Paid: Tales of Dongles, Checks, and Other Money Stuff. MIT Press.

  • Lana Swartz. “The Lonely Old Bitcoin Miner Touches Eternity: Or, What is a Peer?” King’s Review.

  • Bill Maurer and Lana Swartz. “On Cash and Stuff.” Socializing Finance.

2015

  • Bill Maurer and Lana Swartz. “The Wild, Wild West of Payment.” In The MoneyLab Reader. Institute of Network Cultures.

2014

  • Bill Maurer and Lana Swartz. “The Future of Money-like Things.” The Atlantic.

  • Lana Swartz and Kevin Driscoll. “‘I hate your politics but I love your diamonds’.” In DIY Citizenship. MIT Press.

2013

2012

2010 & 2009

Selected Events

2026

  • “Scams in the Age of AI,” Social Contagions, Biocomplexity Institute.

2025

  • Walter Fisher Lecture, Annenberg School, USC.

  • SCAM, MoMA R&D Salon, New York.

  • AI and Consumer Fraud, National Consumers League, George Washington University.

  • Plenary, Interdisciplinary Market Studies Workshop, Stockholm School of Economics.

  • Shady Subjects: Everyday Contestation in Automated Systems, Cornell University.

2024

  • Invited Professor in Residence, Faculty of Law, University of Cambridge.

  • Panelist, The past, present, and future of technology policy, Kluge Center, Library of Congress.

2023

  • Keynote, The Scam Age, Re:Publica, Berlin.

  • Keynote, Interdisciplinary Market Studies Workshop, University of Edinburgh.

  • Keynote, CryptoCarnival.

  • Panelist, The Future of Value, SIBOS, Toronto.

  • Crypto: Artistic, Legal, Financial Issues, Zurich Art Weekend, University of Zurich.

  • Political Ideologies of Silicon Valley, Center for Advanced Study in the Behavioral Sciences, Stanford.

2022

  • “Web3 and communities at risk,” Minderoo Centre for Technology and Democracy, Cambridge University.

2021

  • Book launch, New Money, with Viviana Zelizer, Caitlin Zaloom, Andrew Lakoff, Finn Brunton, and Mike Ananny. USC.

  • “How Payment Became Social Media,” Research Seminar, Austrian Central Bank.

  • Judge and panelist, “Imagining the Future of Money,” SWIFT Innotribe, Sibos.

  • “Scam: Shadowing the Digital Economy,” Institute for Advanced Studies in the Humanities, University of Edinburgh.

  • “Payment as Palimpsest,” Digital Matter, Siegen University.

  • “Communities of Money,” Crypto Talks, Bakken & Bæck, Oslo.

  • “How Payment Became Social Media,” Center for Digital Inquiry, Warwick University.

2020

  • Communication and Media Studies Annual Lecture, UAL: London College of Communication.

  • The Reform and Management of Financial Infrastructures, Universidad Externado de Colombia, Bogotá.

  • The Future of Money, Innotribe, SIBOS.

2019

  • Keynote, The Future of Trust, Filene Research Institute, Seattle.

  • Keynote, Credit Union Governmental Affairs Conference, Washington DC.

  • Keynote, Which Block Are You From? CUNY and The New School, New York.

  • “Payment and Platforms,” MoneyLab, Institute of Network Cultures, Amsterdam.

2017

  • “The Future of Money,” Border Sessions, The Hague.

2016

  • Artist in residence, “The Lonely Old Bitcoin Miner Touches Eternity,” ACE New York.

  • Shared Ledgers and Financial Crimes Roundtable, Harvard Law School.

2015

  • Listening Machines Summit, New York.

  • “The Future of Finance,” Festival of Ideas, Berkman Center, Harvard University.

2014

  • “Money as Media,” Ctrl+Alt Currency, OpenHere, Trinity College, Dublin.

  • “Designing Economic Alternatives,” MoneyLab, Institute of Network Cultures, Amsterdam.

2013

  • “Privacy, Censorship, and Money,” Sydney Ideas Festival.

2011

  • Plenary, Media in Transition, MIT, Cambridge.

Selected Press

2026

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016